Startup: How to make low probability accidents happen

Updated: Jul 2

Startup is creation. It is not your idea, it is not your cleverness. IF you succeed, you create a value, you create a company that can feed its own people.

Startup is to partake in nature's creation process, and somehow feel like you did it.

Three ways exist to make accidents

  1. Get to know people,bump into their needs, invent.

  2. Get into market, design a business concept, and execute.

  3. Get high percentage shots, and count on luck and hustle. Don't get low percentage shots and count on chance.

The kind where technical clever people with no business knowledge, with no capital, with no prior experience, read books, learn ppt bp writing,be solo and force an accident - it the least likely. But it will still make a heck of an education. A learning much deeper than reading all books.

It may result in a job, but not likely a company. In a job, you feed yourself. A company is a machine that feed jobs to many.

Startup is creation. Like all creation, it is bumped into by accident.

Learning entrepreneurship in essence is to learn how to foster an accident. Like catching lightning in a bottle, by yourself. The lightning is lightning's idea,you just want to happen to be there.

To catch lightning in a bottle means to accomplish a nearly impossible task, to trap something elusive or fleeting. This is usually but not always in reference to something creative. Often, the term is used to explain the difficulty of accomplishing something, in the simile like trying to catch lightning in a bottle.

Lightning happens every day in nature. Many people and places are hit, just like there are so many businesses big and small everywhere. But when you try to capture one, the act is impossible to teach and impossible to learn.

The only way to ensure startup to succeed is to do this many times. One time, you will be there with a bottle when lightning happens.

When you try it many times, you fail many times, and you will be called a veteran, just a business person, not "smart person".

Edison, Jobs, Elon Musk were smart, but more importantly you have to be there at the right moment.

Startup is 6x to 10x more work than Making a Product. You need to catch the opportunities (lightning) from sky, you need to fight the marketing watch dogs on the ground, and you need know yourself much much better.


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