SWOT analysis videos

Here is a collection of videos about SWOT analysis and critical statements. SWOT stands for strength, weakness, opportunities, and threats. Strength and weakness are internal factors. Opportunities and threats are external factors. SWOT diagrams are specially useful to determine the pros and cons of a project or a venture.


Leverage on your strength, and identify ways to deal with your weakness. Find ways to candidly evaluate yourself. Try to pin point openings in the market place that you can take advantage. There are caused by market fluctuation or trends.

It is important to know that one part may be advantage but may be disadvantage for another.

Be very candid to figure out if the strength outweights the weakness. Keep a copy of the SWOT table close to you so you can update and review them often.

Get feedbacks from as many people as possible.

Great planning comes from knowing where you are today.


SWOT is a way of evaluating a decision.







The follow are reviews of mission and vision statements.



Many mission statements sucks because there are too many people are involved. This video uses the example of a pizza operator. There is a cycle of using ambiguous and fancy language until all meaning leaches out.

When your mission statement has the word "solution", you are not there yet.

A good mission statement talk about the "Why" and what makes you care.


The Google mission statement is "To organize the world's information to make it universally accessible". It needs to be original. It needs to be foundational. The reason why every employee wakes up everyday is here.

It needs to fit onto a T shirt and your staff would be proud to wear it.

It has the mission statements of Tesla and PayPal.


The best way is to go back to what the word means. "Mission" means a group of people are going out to do something to a group of people.



How do you if a mission statement is good enough?


It helps inspired people and guide decisions.

Vision: set direction and inspired people.

A vision is where do we want to be somepoint in the future. what is winning?

If success is a place, how do we know we have got there?




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