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Top Craft Shops on Etsy: ranked list

We will review the top craft selling stores on Etsy with best sales speed and fan base. Let's find what sells on Etsy. By learning from the best you can identify your own Etsy niche. For each store we will at least review their total sales and age of operating on Etsy. When applicable we discuss the average pricing of their items.

Our review include the following: planner and stickers, jewelry making, knitting and crocheting, patters and digital designs, rocks and gems, beads and crystals, cloth making, and art stamps.

Disclaimer: market data is collected and presented as of June 29, 2021.

1. Planner Kate store.

Planner Kate has sold over 1.7 million stickers for planners as of June 26, 2021. They sell planner sticks only - amazing variants and right timing! The store sells sticks of all kinds and dwarves its nearest competitor. Most items sell for eight dollars with domestic shipping cost of about 8 dollars (no free shipping - they seem to have earned it).

Etsy 1.7 million sales store
Planner Kate store Ets

Planner sticker store
Planner Kate store

This store has 1.04 million sales as of June 26, 2021. It sells craft supplies. The store was formed in August 2014. It sells craft supplies and rock products. Most products sell under ten dollars without free shipping option.

Bead boat Etsy million sales store
Etsy million sales store Beadboat

Items in the Beadboat store include tassels, beads, rocks, and jewelry supplies such as gold chains.

Yakutum is based in Istanbul Turkey and sells craft related merchandise. It has sold over 850K items. It started on Etsy in January 2009.

Like Yakutum, K Jewelry sells jewelry and craft materials. It has also based in Turkey and has sold over 750K item. It came to Etsy on July 2014, five years after Yakutum.

Peggy Sue sells leather materials. It has sold over 710k merchandise. It started August 2011 and is based on Washington State, USA.

Urban Env sold over 556,000 craft supplies. It is similar to Bead Boat. It has sold over 560K merchandise. It started in 2014 and it is based in Florida.

Loretta beads sells personalized items for jewelry. It has sold over 460K items. It sells items for around 7-12 dollars without free shipping.

8. Zipit

Zippit sells craft parts and has sold over 434K items. As its name suggest, it focused on zipper parts. The staple item sells for 11 dollars with 5.5 dollars of shipping.

A store that specializes crochet patter digital downloads has sold over 390K products in 11 years of doing business on Etsy. Most products are priced at 5.50 dollars.

This store has sold over 250,000 planner books and has inspired many imitations. This store has operated for 11 years.

A store with beautiful rocks. It has made 227K sales of rocks, gems and bead, formed in 2016.

Perhaps one of the original stores on Etsy, Nora Jane is a stamp maker with 141,000 sales. The store started in 2008!

Final bonus ... number 26 is another up and coming wedding store.

The Curious Gem sells craft supplies of various forms. The store is in United Kingdom and was started in 2008. Items sell for about 40 dollars. The shipping to the USA is the problem - it typically can cost 14 dollars and up to six weeks. It has sold over 136,000 items.

Sold over 135,000 sales of rocks and gems since formed in 2014.

Other honorable mentions that sell well:

One store, Made By Artly, sold both T-shirts and masks. It has amazing fast sales rise, having sold over 89,000 items since July 2020.

Mon Petit Violon, a store of digital download patterns of crochet work. It has sold over 132,000 files since its start in 2008.

The hat and I, is a store that sells digital download crochet patterns. It has sold over 140,000 items since 2011.

Check out our Etsy market data base page

This webpage contains further information:

  • more information about each store (such as selling speed and shipment costs);

  • additional stores in all 8 categories of Etsy including smaller stores.

  • sorting and ranking by items and keywords


Most important store keywords are:

Wedding, Jewelry, Women, Gifts, Greetings and self expression, and Craft supplies (Zipper, Leather, Stickers, Stone, beads, yarns, etc). The top four stores says it all. The top four categories are: Jewelry, craft supplies and wedding.

The majority of Etsy customers is 18-24 year old women. None of the top stores sell man related items. (But don't worry, there are plenty of stores selling those, as I will review later). Two exceptions are puzzles for children and crafting supplies for seniors.

However, the majority of shop owners are man (57%) with age of 25-34.

About us:

SevenParallel Consulting conducts Etsy Market research. We can provide market research on shops and products. You can follow us on Youtube. Beginners could check out udemy course on Etsy shop starting. Our course and research can help people find what to sell on Etsy.

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