What to sell on Etsy | Top 55 Etsy stores.

Updated: Sep 30

We will review the top 55 best selling stores on Etsy with best sales speed and fan base. Let's find what sells on Etsy. By learning from the best you can identify your own Etsy niche. For each store we will at least review their total sales and age of operating on Etsy. When applicable we discuss the average pricing of their items.


Disclaimer: market data is collected and presented as of July 29, 2021.


1. Planner Kate store.


Planner Kate has sold over 1.7 million stickers for planners as of June 26, 2021. They sell planner sticks only - amazing variants and right timing! The store sells sticks of all kinds and dwarves its nearest competitor. Most items sell for eight dollars with domestic shipping cost of about 8 dollars (no free shipping - they seem to have earned it).

Etsy 1.7 million sales store
Planner Kate store Ets

Planner sticker store
Planner Kate store

2. Caitlyn Minimalist.


Caitlyn Minimalist has sold 1.11 million items as of June 26, 2021. The store carries personalized jewelries such as necklaces with names. The store was formed December 2014. It specializes in gifts for women and personalized jewelries such as necklaces and earrings. Most items sell for 30 dollars with free shipping.

Etsy million sales store Caitlyn Minimalist
Caitlyn Minimalist Etsy store
Etsy store Caitlyn Minimalist
Caitlyn Minimalist Etsy store

3. Beadboat store.


This store has 1.04 million sales as of June 26, 2021. It sells craft supplies. The store was formed in August 2014. It sells craft supplies and rock products. Most products sell under ten dollars without free shipping option.

Bead boat Etsy million sales store
Etsy million sales store Beadboat

Items in the Beadboat store include tassels, beads, rocks, and jewelry supplies such as gold chains.


4. Modparty


Modparty has been in business on Etsy since November 2013. It sells wedding gifts and related merchandise. It has sold over 1 million items online.

5. Yakutum


Yakutum is based in Istanbul Turkey and sells craft related merchandise. It has sold over 850K items. It started on Etsy in January 2009.

6. K Jewelry


Like Yakutum, K Jewelry sells jewelry and craft materials. It has also based in Turkey and has sold over 750K item. It came to Etsy on July 2014, five years after Yakutum.

7. Peggy Sue


Peggy Sue sells leather materials. It has sold over 710k merchandise. It started August 2011 and is based on Washington State, USA.

8. Urban Env


Urban Env sold over 556,000 craft supplies. It is similar to Bead Boat. It has sold over 560K merchandise. It started in 2014 and it is based in Florida.

9. Mignon and Mignon


This store sells jewelry like Caitlyn. It has sold over 515K items. It was formed in 2014, same as the top three.

10. Golden Layered

Golden Layered sells personalized jewelry. It has sold over 510,000 items. It was formed in 2012. Most items sell for 30-50 dollars with free shipping. It should be a rather profitable store.

11. Bewell Group


Proving that in business, timing is everything, this new start in April 2020 from California sold over half million masks at price of about 2 dollars each and no free shipping. It also offers many spa gifting items.

12. Loretta Beads

Loretta beads sells personalized items for jewelry. It has sold over 460K items. It sells items for around 7-12 dollars without free shipping.

13. Zipit


Zippit sells craft parts and has sold over 434K items. As its name suggest, it focused on zipper parts. The staple item sells for 11 dollars with 5.5 dollars of shipping.

14. Velvet Acrorn


A store that specializes crochet patter digital downloads has sold over 390K products in 11 years of doing business on Etsy. Most products are priced at 5.50 dollars.

15. Delezhen


11 year store that sells personalized fine jewelry with a record of 310,000 sales. Most items sell for 30-35 dollars without free shipping option.


16. Everly Grace


A wedding specialty shop that has sold over 300k items. Most items sell for 10 dollars without free shipping. Like the top three stores, this store was formed in 2014.

17. Busy Puzzle


This store has sold 288,000 puzzles. This store was only formed in 2018 and has a lot of potentials. The top item in the store, a child name puzzle, sells 1000 units per month.

18. Grace Personalized

Grace Personalized is a jewelry store with 285,000 sales. It was started October 2013, even before Caitlyn Minimalist and others. It sells items mostly in the 45 dollar price range with free shipping in the USA.

19. Hooray Days


Hooray Days is a party supply store. Since founding in 2017 it has sold over 280,000 items on Etsy.


20. Distinctively Ivy


A shop with unique personalized gifts including money clips, jewelry, and gifts for relatively, it has solve over 259,000 items since its start in 2009. Congratulations.


22. Plum Paper Design

This store has sold over 250,000 planner books and has inspired many imitations. This store has operated for 11 years.

23. Peppi Boutique


This store rose to quarter million sales in one year! It started only in April 2020 and sold 250,000 masks in one year. Good luck to the growth in the future.

23. So Good So Good

This store sells many personalized and design gift items for many occasions. It has sold over 240k items. The store started in 2015.

24. Tom Design


Father's day gifts, personalized gifts, bridesmaid gifts. Sold over 239000 merchandise since December 2008.

25. Neovic Goods


This store was only started in April 2020 and sold over 238,000 masks.

26. Up to our necks

Another wedding store with a wider supply. This store sells T shirts and has made over 238,000 sales. It was started in 2015 on Etsy. The great wedding stores on this list started in sequence - Modparty, Everly Grace, and then Up2OurNecks.

27, Throwing stones


A store with beautiful rocks. It has made 227K sales of rocks, gems and bead, formed in 2016.

28. Established Co Gifts (formerly Confetti Momma)


A wedding gift store since 2010, this store has great gift boxes for all wedding needs. It has sold over 219,000 items.